Precision Partnering Boosts Through-Channel Marketing Performance

Posted on March 24, 2021 by Terry Moffatt in Channel Agencies, Channel Consultancies, Channel Data Management, Channel Marketing, Channel Technology, Featured Posts, Partner Relationship Management When channel marketers fail to precisely identify a more appropriate roster

Getting Started with PartnerOptimizer

So, you’re considering PartnerOptimizer™ for leveling up your partner discovery efforts, but wondering just what the process involves? If you’re switching to PartnerOptimizer from an

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The Power of Story & Brand in the B2B Tech Channel

RECORDED: “The Power of Story and Brand in the B2B Tech Channel” – Featuring TED Talk Expert Tucker Stine

Our in-depth conversation with Tucker will focus on:
• Learning a critical formula for developing a brand story and narrative that connects you to your audience
• Understanding how your own personal brand plays a pivotal role in business development
• Discovering the critical conversations that need to happen in order to develop brand loyalty
• Introducing methodologies that help you define your partner and customer avatars and architect a story that is not defined by product and company alone

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