The Power of Story & Brand in the B2B Tech Channel

RECORDED: “The Power of Story and Brand in the B2B Tech Channel” – Featuring TED Talk Expert Tucker Stine

Our in-depth conversation with Tucker will focus on:
• Learning a critical formula for developing a brand story and narrative that connects you to your audience
• Understanding how your own personal brand plays a pivotal role in business development
• Discovering the critical conversations that need to happen in order to develop brand loyalty
• Introducing methodologies that help you define your partner and customer avatars and architect a story that is not defined by product and company alone

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Case Study

PartnerOptimizer Customer Case Study

Over the past year a senior channel chief at a multi-billion-dollar B2B IT distributor benchmarked channel partner recruitment efforts using SaaSMAX PartnerOptimizer against the use of a

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