You’ve landed a meeting with an ideal partner prospect. Congrats! Now it’s time for a demo to get them on board. You show them all the bells and whistles, and even lay out your comp structure, but by the end, they say, “We’re not sure if this would fit into our offering mix. We’ll talk about it and get back to you.”
The rest is predictable: They ghost you entirely, or they get back to you weeks after you’ve made many follow-up attempts to reach them, only to turn down your offer without explanation.
Recruiting ideal partner prospects requires running a winning demo. You have to pitch them the right way so they realize the full value of what you provide, including selling yourself and your team as great partners to have. In this live training, SaaSMAX CEO Dina Moskowitz and Laura Steward welcomed back Startup Hypeman and pitch expert Rajiv Nathan on May 5, 2021, to unpack how to structure and conduct a successful partner demo.
During the webinar, they covered:
- How to identify your ideal partners so you don’t waste time on the wrong meetings
- How to structure your demo call to maximize yours and their time
- How to pitch prospects on your demo to convert them into official partners
View the video below.