SaaSMAX PartnerOptimizer™ platform now provides deep profiling, insights and partner discovery coverage across the channel partner company landscape, with strong coverage across Cybersecurity, Cloud Infrastructure, Managed Services, Business Productivity and more.
LAS VEGAS – November 1, 2021, Channel Partners Conference & Expo – SaaSMAX, the leader in strategic and efficient partner discovery, today announced a milestone in its mission to enable deeper, more customized partner discovery using data, partner scoring and perfect profile technology for a broad range of SaaS customers and verticals. Over the last 6 months SaaSMAX has expanded its database coverage and has further refined its mapping of the channel partner landscape in key B2B technology verticals that consistently require and rely on channel partners as a critical path to market.
These key verticals include cybersecurity, cloud infrastructure, managed services, business productivity, BI, networking and communications. The PartnerOptimizer global database now exceeds 200,000 viable B2B technology partners across the entire partner landscape – covering MSPs, MSSPs, security consultants, CSPs, system integrators, DevOps consultants and more.
Dina Moskowitz, Founder and CEO said, “We’re excited to be announcing this news at Channel Partners Conference & Expo. We were the first data-driven channel partner discovery and insights platform. The value has been proven – getting 5X better efficiency for discovery – and our customers are getting tangible performance benefits. We have proven that searching amongst deeper and more verticalized business traits creates more targeted partner identification. We underwent a huge effort to expand our coverage of the B2B Tech Channel and we have mapped out and profiled the landscape across many key verticals.”
A key SaaSMAX enterprise customer stated, “In the second half of 2020 we onboarded SaaSMAX PartnerOptimizer to identify partner prospects for one of our cloud infrastructure products. We had a 15% conversion success rate in just 45 days! In comparison, using ‘a well-known alternative solution’ for the same purpose, it was an epic fail with under 1% conversion in 90 days. My team prefers we use SaaSMAX as we have limited telesales resources, and from previous experiences email campaigns have poor results for partner recruitment.”
Per Forrester Research – this is the decade of the channel ecosystem. With the increasing complexity of the channel landscape,. PartnerOptimizer is essential to a modern, growth-oriented channel team.
About SaaSMAX Corp.
SaaSMAX is a technology company that helps channel teams discover new partners faster, give them insights to be more strategic, and save them tons of time and resources. PartnerOptimizer by SaaSMAX is the first-to-market AI-powered platform for the B2B technology channel that enables users to quickly identify new best-fit channel partners to recruit, activate, and/or recognize undervalued partners to better engage with their partner ecosystem. SaaSMAX is trusted by global companies in the cybersecurity, cloud infrastructure, communications, business productivity, IoT, networking, IT services, marketing technology, and business intelligence industries, and has received industry recognition from Forrester and Gartner.
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