SaaSMAX’s PartnerOptimizer’s partner discovery and profiling platform was recognized within two key categories of the 2021 Forrester Channel Tech Stack: Channel Data Management (CDM) and Ecosystem Management.
Leveraging Channel Data is a huge competitive differentatior according to Jay McBain, in his separate post “Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation.”
SaaSMAX CEO Dina Moskowitz remarked: “Over the past year and since Forrester starting monitoring the Channel Software Tech Stack, we’ve seen more and more channel teams implementing data-driven strategic initiatives for their channel programs. Through our workshops and from working with our customers, we’ve been doing our best to educate channel executives on the importance of building data-driven ideal partner profiles and are seeing excellent results. Except for awareness and education, with the tech stack now available there’s no reason that channel sales and channel marketers cannot achieve the same automation-driven efficiencies and acceleration as direct sales and marketing teams.”
“The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a brand’s ability to win, serve, and retain its customers and partners. It’s a fast-growing market, with 8.9% growth during COVID-19-impacted 2020, as measured by employee hiring through LinkedIn.”
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